Through an in-depth rebrand process with Fathom, FHI (now FHI 360) changed their name from Family Health International to FHI in order to reflect expanded service offerings. Fathom was also selected to develop the visuals (logo, brand elements, etc.) for the rebranding initiative and given just 6 weeks to conceptualize and execute the new brand thanks to multiple, fast-approaching international conferences and the global exposure that comes with them.
By working closely with FHI, we developed multiple project management tracks that organized vendor and event deliverables that paired with the websites, blogs, stationery, exhibits, signage and ads Fathom produced for FHI 360.
When approaching Fathom for a refresh of their top-tier design collateral system and branding catalog, FHI 360 was looking for a scheme that breathed life into their already colorful brand. We experimented with patterns derivative of the countries from which they originated. These fresh patterns, coupled with clean typography and a unique grid system, propelled the FHI 360 brand into the new era and will allow it to shine for years to come.