ON THE SURFACE
CristinaÂ is no stranger to clientÂ services or the world of interactive agencies.Â Before joining Fathom Creative, Cristina servedÂ as an independent experiential strategistÂ committed to developing and overseeingÂ innovative marketing programs across multipleÂ platforms in an effort to help brands relevantlyÂ engage with their core target audience.
Prior to pursuing the path of a marketing consultant,Â Cristina worked at a boutique, New York City-based firm, BrainReserve, and served FortuneÂ 500 clients across numerous market segments,Â including Johnson & Johnson, Hersheyâ€™s, PepsiCo,Â Campbell Soup, Colgate-Palmolive, and Nike. At theÂ age of 25, her work on the Tylenol Ouch! lifestyleÂ marketing campaign earned a Gold Effie Award.
AT THE CORE
Cristinaâ€™s natural curiosity for technology andÂ passion for bringing people together were whatÂ drove her to later serve as the Marketing DirectorÂ for indie game company, Moosetache Games,Â where she launched two award winning childrenâ€™sÂ games, Hike (ages 7+) and Rowboat (ages 13+).Â Cristina graduated with a Bachelor of Science inÂ Marketing from Fairleigh Dickinson University andÂ minored in finding families for homeless animals.